Privacy Policy This Privacy Policy was last updated on 1 June 2024. Tokyo Lifestyle Limited (“we”, “our” or “us”) respect your privacy and values our relationship with you. This Privacy Policy outlines our policies and procedures on the collection, use, disclosure and protection of your Personal Data when you use our Application. We are committed to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486 of the laws of Hong Kong). By using our Application, you agree to our collection and use of information as described in this Privacy Policy. Definitions For the purposes of this Privacy Policy: • “Application” refers to the mobile application(s) (both iOS and Android versions) operated by Tokyo Lifestyle Limited. • "Personal Data" refers to any information, whether true or not, that relates to an identified or identifiable individual. It may include a name, an identification number, email addresses, location data, online identifier or to other factors specific to a person’s identity. • “Terms of Use” refers to the document which specifies the terms and conditions of using our Application. • "User Account" refers to a user account created for you to access and use our Application for personal and non-commercial purposes. Scope of this Privacy Policy This Privacy Policy applies to the Personal Data collected by us in various contexts, including both online and in-store interactions. It covers your use of our Application, and any other web or mobile platforms owned, operated or managed by us. To the extent permitted by law, it also applies to your visits to our physical stores, use of our services, communication or interaction with us, and participation in our promotions, programmes or events. Our Application may include links to other third-party websites and/or mobile applications. Please note that we have no control over the processing of Personal Data by these websites or mobile applications not owned by us. This Privacy Policy shall be read together with the Terms of Use and other relevant documents or information notices referred to in this Privacy Policy. Types of Personal Data Collected While using our Application, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include your name, gender, age, passport or identity card number, date of birth, phone number, facsimile number, address, email address, credit card details, education level, occupation, household income, hobbies or preferred activities. Failure to provide such data or providing incomplete or inaccurate data may prevent us from providing certain services to you. Purpose of Personal Data Collected Your Personal Data may be collected when you register a user account, make a purchase or participate in promotional activities from time to time. Provision of certain Personal Data is mandatory if you wish to receive one or more of the following services: (a) Registration of a user account; (b) Bonus points accumulation; (c) Communication of entitlements and privileges; (d) Redemption of privileges; (e) Notification of any amendment to the Terms of Use or this Privacy Policy; (f) Data cleansing and customers profile updates; and (g) Other customer support services directly in relation to the use of our Application and/or your User Account. We may also use the Personal Data provided by you (on an obligatory or voluntary basis) to enable us to provide the following additional services to you and/or carry out the following activities: (a) Understanding our customers’ demographics; (b) Conducting internal research and analysis for tailored rewards, services and product offerings; (c) Performing market research; (d) Enabling follow up by our consultants/specialists; (e) Distributing customer satisfaction surveys; (f) Sending VIP newsletters and VIP programme updates; (g) Contacting you regarding the functionalities of our Application, our products or our services; (h) Providing you with news, special offers and general information about other products, services and events which we offer, similar to those that you have already purchased or inquired about, unless you have opted not to receive such information; and (i) Other purposes such as data analysis, identifying usage trends, improving our products, services, marketing and your experience. Retention of Your Personal Data We will retain your Personal Data only for as long as is necessary to fulfill the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with legal obligations, resolve disputes, enforce legal agreements and policies and for review and verification purposes. Usage data may be retained for internal analysis purposes, to strengthen security or improve the functionality of our Application, or when legally obligated to retain such data for longer periods. Transfer of Your Personal Data Your information, including Personal Data, may be processed at our operating offices and other locations where the parties involved in the processing are located. This means that your information may be transferred to and maintained on computers located outside of Hong Kong, where data protection laws may differ from those of Hong Kong. We are committed to taking all necessary steps and exercise due diligence to ensure that any Personal Data collected, held, stored, used, or otherwise processed in our offices outside Hong Kong are treated securely, in accordance with this Privacy Policy and in compliance with the Personal Data (Privacy) Ordinance (Cap. 486 of the laws of Hong Kong). Disclosure of Your Personal Data We may disclose your Personal Data in good faith if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your Personal Data to third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. These third-party service providers have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Security of Your Personal Data The security of your Personal Data is important to us, and we strive to implement and maintain reasonable security procedures and practices appropriate to the nature of the information we store to protect it from unauthorized access, destruction, use, modification or disclosure. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure and reliable, and we cannot guarantee the absolute security of your Personal Data. Rights to your Personal Data: You may have certain rights regarding your Personal Data, subject to applicable data protection laws. These rights may include the right to access, update, correct or delete your Personal Data, object to or restrict processing, and request information about the Personal Data we hold about you. To exercise these rights, please contact us using the contact information provided at the end of this Privacy Policy. Children's Privacy: Our Application is not intended for use by anyone under the age of eighteen (18) ("Children"). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you become aware that your Child's personal information has been provided to us without your consent, please contact us immediately. If we become aware that we have collected personal information from a Child without verification of parental consent, we may take steps to remove such information from our servers. Changes to this Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Contact Us If you have any questions about this Privacy Policy, you can contact our data protection officer by email at service.s@tokyolifestyle.com or by mail at Unit 11 on 12th Floor of Wing On Plaza, No. 62 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong.